Peculiarities of entrepreneurship motivation and factors of its development

The research paper is devoted to investigation of actual and practical problems entrepreneurship motivation. These sense decided; features motivation factors that influence its development are defined; analyze the business activities main reasons presented; entrepreneur ship structure shown; basic types dynamics in activity analyzed; relationship between personal successes presented. authors note when studying entrepreneurial activity, it important apply a content-hierarchical approach, which allowed explore hierarchy motives and, revealing structural links motives, identify It substantiated direct include: commercial success; freedom independence; initiative activity; for innovation risk. In particular, indirect self-realization; respect self-esteem; social contacts group affiliation; compulsion. At meso level analysis organizational allocated: sphere experience entrepreneur; number employees private enterprise; organization structure; culture; labor relations, etc. Socio-demographic determined at micro level. age entrepreneur, gender marital status, education.